Constant advances in technology make it easier for us to do the simplest tasks, from buying groceries to finding a destination ten minutes away. The housing market isn’t any different, and websites like Zillow make it possible for people to do all their “real estate homework” prior to speaking with a licensed real estate professional.

            Founded in 2005, Zillow is the leading online real estate marketplace on the Web and mobile apps, where users can easily find information on homes, townhouses, condos, and apartments. Zillow has data on millions of homes across the country, not just those currently for sale but also those not yet on the market, such as pre-foreclosures. In addition to giving value estimates of homes, the site offers value changes of each home in a given time frame, aerial views of the homes, and prices of comparable homes in the area.

            Research indicates Zillow’s website activity continues to grow each year with increased numbers of visitors. Over the past several years, Zillow launched new features such as mobile apps, an online advice service, real estate market reports, and a mortgage marketplace.

How do local realtors feel about sites like Zillow ?

Bridget Gelderman, a Realtor at Davis R. Chant Realtors Hawley office, offers her insights and opinions:

            “Websites like Zillow,, and Trulia can be helpful in the initial search to locate homes and narrow down areas of interest; however, the information is often not always accurate on these websites. These websites do not play by the National Association of Realtors Code of Ethics, and for consumers, this is a big deal. Zillow falls short with its valuations on homes. These “Zestimates” can be way off. For example, in Wayne County, the Zestimate Accuracy Star Rating is a “1” star out of 5 stars, 5 being the best. Basically, they are unable to compute Zestimate accuracy, yet they still put a Zestimate out there. Pike County is a “2” star rating. was recently acquired by Zillow. They highlight a wide range of features like school information, crime, and tips on their homepage. This site’s photo feed pulls very poor quality photos.”

            “The bottom line is while all these websites are helpful, go directly to a broker’s website to get additional information on the home or market and then use a realtor to navigate through the home buying or selling process. For most people, buying a home is the largest financial investment they will ever make. There are big decisions to be made, and emotions come into each and every one, both on the buyer side and the seller side. Having an expert help lead through the process is critical in securing the best deal with the least amount of headaches.”

Bridget Points Out Other Key Factors:

1.  When you work with a realtor, their fiduciary responsibility is to look out for the customer’s best interests since they subscribe to a strict Code of Ethics.

2.  There are ever changing rules and regulations from changes on how to obtain a mortgage to zoning issues. The realtor assists with all these issues.

3.  There are pros and cons to each property, and a realtor can help direct the customer through the ins and outs of a community, township and any issues that could be possible within the construction of a home. They have a resource of experts that provides invaluable information before spending a life’s savings.

4.  When it comes to pricing and selling your home, a realtor has access to tax records and data that is current and can provide a customer with a Comparable Market Analysis (CMA) of a recommended list price for a home based on what has happened in the market.

5.  Realtors can help lead through negotiations and contracts. Once the excitement has settled from finding the right home, the real work begins. Navigating the negotiations and making sure the customers understand what they’re signing is a large part of a realtor’s job. They help throughout the entire process and keep all people involved on track for a smooth closing.

To contact Bridget Gelderman at Davis R. Chant Realtors, call (570) 226-4518, email, or visit

Published in Connections Magazine March 2020 Issue. Copyright 2020.